Do you want to run a YouTube giveaway?
YouTube contests are an excellent way to raise brand awareness and grow your subscribers. Yet, it isn’t always easy to come up with ideas for your giveaway contest. How do you stand out from the crowd in such a saturated market?
In this article, we’ll share some stellar YouTube giveaway examples to inspire your next contest and grow your brand.
- 1. New Year YouTube Giveaway Example
- 2. Product Roundup and Giveaway
- 3. Birthday YouTube Giveaway Example
- 4. Product Unboxing Giveaway
- 5. 100k Subscribers Daily YouTube Giveaway
- 6. Monthly YouTube Giveaway Example
- 7. Q & A YouTube Giveaway Example
- 8. Gift Guide and Giveaway
- 9. Video Tutorial and Giveaway
- 10. Video Challenge YouTube Giveaway Example
But first, why should you run a YouTube giveaway?
Why Should You Run a YouTube Giveaway?
The most obvious benefit of running a giveaway for your YouTube channel is boosting your subscriber base. Viewers are likely to flock to your channel if you’re offering something for free.
That said, YouTube giveaways have many other benefits, including:
- Increasing engagement: Social media contests tend to get high levels of engagement from those taking part. This helps you create conversations with your target audience and build relationships. It can also help you to increase your YouTube likes.
- Driving website traffic: Hosting your YouTube giveaway on WordPress, for instance, is a great way to drive targeted traffic to your business website.
- Growing your email list: By asking participants to subscribe to your newsletter to enter, you can grow your list and connect with potential customers outside of YouTube.
- Cross promoting other channels: Besides growing your YouTube presence, a successful giveaway can boost your followers on your other social media platforms.
- Collecting user-generated content: You can use your YouTube giveaway to collect content from users that you can use elsewhere to promote your brand.
But how do you create a giveaway? Let’s find out.
How Do I Do a YouTube Giveaway?
The most popular way to create a YouTube giveaway is to film a video and ask people to perform specific actions to enter your contest. Yet, this approach can take a lot of work with mixed results.
For instance, it’s much harder to confirm that people qualified for an entry, leaving you vulnerable to spam and fraudulent entries.
Instead, we suggest creating a giveaway on your WordPress website with a giveaway tool like RafflePress.
RafflePress is the best WordPress giveaway plugin. It’s the easiest way to grow your email list, website traffic, and social media followers with viral giveaways and contests.
It comes with a variety of pre-built giveaway templates with all the actions needed for a successful contest.
For example, the Grow Your YouTube channel template has actions to watch a video and visit your YouTube channel built right into the widget. From there, you can add extra actions with the drag and drop giveaway builder with no coding required.
Alongside this is RafflePress’s giveaway rules generator.
Instead of writing your official rules manually, you can answer a few questions and generate your terms of service automatically. Once they’re generated, you can edit them and add a disclaimer to release YouTube from any liability related to your contest.
Managing your contest is just as easy with RafflePress.
The user management dashboard provides an overview of who’s entering your giveaway, along with the actions they take, how many entries they earn, and their contact information. And when it comes to drawing a winner, you can do so with the built-in random winner picker.
For full instructions, check out this step-by-step guide on how to do a giveaway on YouTube.
10 Winning YouTube Giveaway Examples
Now that you know all the benefits of YouTube video contests and how to create one, here are some excellent examples you can use as inspiration.
1. New Year YouTube Giveaway Example
Our first example is from Tidal Gardens, which decided to start the New Year off with a bang. Instead of running just a single giveaway, they put together multiple contests across multiple social media platforms, all at once, including YouTube, Facebook, and Instagram.
In the video description, users can click to see the official rules on their website and how to enter.
This is a fantastic way to raise brand awareness across many channels, but having so many people entering in different places can get pretty confusing.
To make this giveaway a lot easier to manage, we’d consolidate it into a single giveaway landing page with individual actions for each platform.
Take a look below to see what we mean.
With actions for each social network in a single place, it’s not only easier for people to enter but easier for the brand to manage and draw a winner.
2. Product Roundup and Giveaway
This next YouTube giveaway example is from Joshua Bardwell, a first-person view drone hobbyist. In his video, he rounds up some of the latest products in his niche.
After is a giveaway for one of the items on the list at the end.
The giveaway rules included in the video description are a great example of how you should handle your terms and conditions on YouTube. All the details are clear and leave no room for confusion.
To enter Joshua’s giveaway, users must fill in a Google form with their email address and answer a few questions. Although answering the questions is not required to enter.
If we were to replicate this contest, we’d host the giveaway on our website and use the Automatic entry method. This means that anyone who registers for the giveaway automatically receives an entry.
We’d then add a few optional bonus entries, such as visiting our YouTube channel, watching a video, or referring the contest to a friend, to boost the giveaway’s visibility.
Since users aren’t required to follow your YouTube channel, it doesn’t break any of YouTube’s giveaway rules.
3. Birthday YouTube Giveaway Example
In this example, WPBeginnner created a giveaway to celebrate turning 11 years old. The video details some of the site’s latest articles over the past month and tells viewers what they could win by entering.
WPBeginner then went on to host the giveaway directly on their website using RafflePress.
The entry actions they used included:
- Joining WPBeginner’s Facebook Group
- Visiting their YouTube channel
- Visiting their Instagram profile
- Following WPBeginner on Twitter
- Following them in Pinterest
- Visiting their Facebook page
- Referring a friend
- And more
As a result, the giveaway generated over 85,000+ entries and tons and growth for WPBeginner’s social media channels.
4. Product Unboxing Giveaway
It might seem counterintuitive, but using YouTube to increase Instagram subscribers is surprisingly effective. That’s what Supercar Blondie did in this YouTube giveaway example, where she used Instagram as a contest promotion strategy.
The video is a general iPhone 12 unboxing video, with all 3 iPhones available for people to win as part of the giveaway. Yet, to enter, people have to follow a link to an Instagram post.
From there, they’re required to follow the profile and tag 3 friends in the comments.
While this is an effective way to boost both the YouTube Channel and Instagram profile, it feels like a lot of steps for people to take.
An easier alternative would be to create a giveaway landing page with RaflePress and have actions to visit both YouTube and Instagram. You could also add actions to share the giveaway with friends.
The result is the same; it just takes fewer steps and is a lot easier to manage.
5. 100k Subscribers Daily YouTube Giveaway
Running a giveaway is a great way to celebrate your fans and subscribers. In this example, Just One More Watch took their 100k subscribers milestone to a whole new level.
Instead of running just 1 giveaway, he ran 1 per day for 10 days to win a total of 10 watches.
To enter the contest, users had to:
- Like the video
- Visit a URL
- Leave a comment with a new watch idea
Since YouTube’s giveaway rules have changed over the years to prevent channel owners from manipulating metrics, we’d suggest replicating this contest using RafflePress on your website.
Instead of requiring users to subscribe to your channel, you could ask them to visit it. You can then invite them to watch your video, visit a link, and leave a comment as bonus giveaway entries.
6. Monthly YouTube Giveaway Example
Creating a regular YouTube giveaway is the ideal way to generate excitement for your YouTube channel. That’s what Sweetwater did in this contest example.
For the chance to win free audio gear, users had to:
- Subscribe to the YouTube channel
- Like the YouTube video
- Comment on the video
One thing we love about this giveaway is the link to the official contest rules and guidelines. This not only keeps their contest inline with YouTube’s rules, but it also gives participants all the details they need.
Since Sweetwater has an existing website, we’d suggest hosting the giveaway on their site with RafflePress. That way, they can use the built-in rules generator to show their guidelines inside their giveaway widget.
This means users won’t need to navigate away from the page to read them.
7. Q & A YouTube Giveaway Example
Next up is something a little different. To celebrate 10 years on YouTube, Veritasium made a video answering popular questions from his fans.
Throughout the video, letters were shown in the top-right corner of the screen. Users could then combine the letters to form a password and submit it via the form to enter.
This is an excellent tactic to ensure people watch right to the end of your video. However, many forms are cumbersome and difficult to manage.
A way around this would be to host your giveaway on your website with RafflePress. You can then ask users to watch your YouTube video and then answer a question with the password as the answer.
You could even add the right answer in the action settings to filter only the correct answers.
8. Gift Guide and Giveaway
This next YouTube giveaway example is one that anyone can run. Both brands and content creators working with brand partnerships could put together a gift guide with several products as giveaway prizes.
Take a look at this example from Lisa Eldrige, where participants could win 1 of over 40+ products.
For a chance to win, all people had to do was leave a comment on YouTube.
You can easily replicate this with RafflePress by asking users to watch the video and answer a question about their favorite product.
9. Video Tutorial and Giveaway
Another example like the one above, but with a useful twist, is this giveaway from Mel Thompson.
Instead of a product roundup, she creates a tutorial on how to use Color Pop’s The Child makeup palettes, with the chance for users to win one of their own.
Tutorials like this offer a lot more value to viewers as they’re teaching people something new. Plus, with the bonus of leaving a comment for a chance to win, more people are likely to watch until the end.
10. Video Challenge YouTube Giveaway Example
Our final YouTube giveaway example is this gem from ZHC in collaboration with CoolKicks LA.
The main content of the video involved Zach entering several shoe stores. From there, he customized the shoes before giving them away to shoppers.
Zach then finishes with a call to action allowing users to win some shoes and store credit for CoolKicks LA. For a chance to win, users had to follow both Zach and CoolKicks on Instagram, YouTube, and Twitter.
There you have it!
We hope this article gave you all the YouTube giveaway examples you need to start running one for your business.
You might also want to know why your giveaway needs to be no purchase necessary.