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Do Giveaways Increase Sales? (10 Benefits & Bonus Case Study)

Do Giveaways Increase Sales? (10 Benefits & Bonus Case Study)

Running contests and giveaways are excellent ways to grow your following on social networks. They generate excitement and help your followers feel valued. But do giveaways increase sales? In this article, we’ll explore if running a giveaway can REALLY boost your business sales.

Before we dive in, you’re probably asking yourself…

Do Online Giveaways Really Work?

The answer to that question is a resounding yes!

Online giveaways are effective at growing brands fast, increasing your followers, and gathering new leads.

Giveaways have a conversion rate of almost 34%, which is higher than other types of content. And with more leads, you have more opportunities to transform those users into paying customers.

One company that saw massive success with giveaways is KnivesShipFree. They launched a rolling monthly giveaway ahead of a new product launch.

Giveaway by KnivesShipFree using OptinMonster to increase sales

Using OptinMonster, they created a series of lightbox popups to collect registrations from contest participants. Then after entering the contest, participants were added to the company newsletter

The results of this giveaway were mind-blowing. After only 3 months since launching the contest, KnivesShipFree added over 5,000 new emails to their list

Then, on the first day of launching their new product to their list, they made over $10,118.20. What’s more, $4,373.04 came from first-time sales from the new subscribers.

You can read the full case study of How KnivesShipFree.com Boosted Revenue $10,118.20 Using Giveaways here.

It isn’t hard to replicate this type of contest using a combination of OptinMonster and RafflePress.

RafflePress is the best WordPress giveaway and contest plugin on the market, and with it’s built-in Grow Your Email List giveaway template, you can launch a giveaway to gather email addresses in just a few minutes.

grow your email list giveaway template

Then you can promote your giveaway using attention-grabbing Exit-Intent popups from OptinMonster, with a call-to-action button linked to your giveaway landing page to encourage more entries.

Example of a giveaway call to action popup

If you’re unsure where to start, here’s a step-by-step guide on how to do a giveaway to grow your email list.

Now you know that giveaways are super-effective at increasing sales for your business, let’s explore how RafflePress can turn those revenue goals into reality.

10 Ways RafflePress Giveaways Can Help You Increase Sales

RafflePress is packed with features designed to help get more from your business goals using giveaways. Below we’ll look at each one in more detail and explain how you can use them to skyrocket your brand’s growth.

1. Grow Your Email List

Chances are the first thing you do when you wake up, is check your emails. More than half of us check our email before doing anything else online such as browsing social media and catching up on the news.

email vs social media first check of the day

And since emails have the highest open rates compared to social media, it makes sense to focus more of your efforts on email marketing.

email vs social media open rates

RafflePress’s Grow Your Email List giveaway template is the easiest way to boost list subscribers. When launching the template, your giveaway widget is automatically populated with the Join an Email Newsletter action to encourage users to opt-in for a chance to win.

join an email newsletter action

As we mentioned earlier, when you get users on your list, it’s much easier to nurture them through your marketing funnel and turn them into customers to increase sales.

2. Increase Social Media Followers

Despite its fast-changing environment, social media remains one of the best ways to find new customers.

The truth is, 52% of brand discovery online happens in public social feeds. So making an effort to grow your social media followers will help you secure the type of audience interested in buying your products and services.

Click Actions to choose your raffle entry methods

Using RafflePress to grow your social followers is pretty straightforward. Our social follow actions were created so participants can enter your giveaway by following you on…

  • Facebook
  • Pinterest
  • Instagram
  • Twitter

…with just a single click.

With more people following your brand channels, you increase your exposure to a broader audience, resulting in more potential customers.

3. More Social Engagement

Did you know that 130 million Instagram users engage with shopping posts on the network every month? With that many eyes on your content, it’s the perfect opportunity to optimize your posts for more sales.

Why not run an Instagram giveaway and include powerful entry actions to engage your followers directly with your brand, such as:

  • Viewing a post on Instagram
  • Watching an Instagram video
  • Sharing your giveaway with friends

If you like, you can include all of the above and reward participants with bonus entries for every action they take.

instagram giveaway

The bottom line is if your audience sees tons of people engaging with your brand, you’ll appear more trustworthy, which can be the tipping point for securing more sales.

4. Boost Website Traffic

Contests and giveaways can dramatically boost your website traffic. With one-third of contest entrants willing to receive more information from brands, it’s an excellent lead generation tactic.

This is especially true when you host your giveaway on your business site using RafflePress’s built-in giveaway landing page. Since it has nothing to distract your visitors, it keeps them focused on submitting their entry and securing new leads for your brand.

Host a giveaway or contest promotion idea

You can also use your giveaway to send participants to other areas of your website. For example, you could create your own giveaway entry asking users to pick a favorite item from your product pages, or read a blog post and leave a comment.

When you get people interacting with your website this way, you not only increase your site traffic but also keep them on your site for longer, giving them enough time to make a purchase. 

What’s more, how long people stay on your site, can affect your bounce rate, which is a signal search engines use to rank your website.

5. Easy Retargeting

Using a retargeting strategy may not be the first thing that springs to mind when you think about running a giveaway. But when you look at the stats, it’s another excellent way to secure more leads and sales.

The average click-through rate (CTR) for display ads is a mere 0.07%, but when you compare that to an average of 0.7% for retargeting ads, there’s a clear difference. What’s more, website visitors who are retargeted with display ads are 70% more likely to convert.

This means that if you retarget giveaway participants with display ads such as Facebook Ads, they’re much more likely to become customers after returning to your business website.

This is why RafflePress has a settings section dedicated to retargeting and success tracking.

retargeting tracking

In that area, you can enter your retargeting pixels and scripts where they’ll fire as soon as anyone enters your giveaway.

6. Improve Product Exposure

As demonstrated in the case study earlier in this article, running a giveaway is a sure-fire way to increase product awareness. And when you combine your giveaway with a well-written email announcement, you’ll have a higher chance of increasing sales.

This is because contest emails have an average open rate of 8%, which is 5.5.% more than email marketing campaigns that are more commonly used.

Plus, if you use your new product as the contest prize, you’ll gauge interest and fuel more excitement for its lunch.

You can use RafflePress to generate a buzz around your products by using the prize details section in the contest builder.

You can upload multiple images of your product, create a compelling headline, and write a description that entices people to participate. 

Enter the name of your contest prize and details

7. Collect User-Generated Content

User-generated content (UGC) is quickly becoming the best way to generate leads and sales for many brands. And with more than half of consumers wishing that brands would tell them what content to create and share, running a UGC contest is smart.

With a photo contest or video giveaway, you can ask participants to submit a photo or video to enter. You can then use that content to promote your brand on your website and social media.

RafflePress makes this super easy with the Submit an Image entry action, allowing users to upload a photo within the giveaway widget. Then you can see all entries in your giveaway dashboard, so you can easily pick a winner.

submit an image UGC entry

UGC works because they’re recommendations from REAL customers, and people are more likely to base their purchase decisions off real recommendations than branded promotions.

8. Gather Helpful Feedback

Giveaways are also the perfect opportunity to get feedback on your products. Studies have shown that 58% of people never use a company again after just 1 bad experience. So it’s your job to do everything you can to exceed your customers’ expectations.

One way you can do that is to create a survey asking for customer feedback. You can do that by running a contest with a simple poll using RafflePress’s Polls & Surveys action.

rafflePress surveys and polls

Alternatively, you can create a more detailed survey with WPForms and require users to fill it out in return for entry into a prize draw.

Once you’ve gathered your feedback, you can use it to improve your products and customer experience to boost sales.

9. Increase Word-of-Mouth Marketing

You’ve likely seen many giveaways attracting so many entries that they quickly go viral. That’s because giveaways are often shared with the participants’ network, which encourages more people to enter, and so on.

What’s more, over 94% of the time, users share a giveaway immediately after they register, with 62% sharing it with a friend suggesting they enter.

Work of mouth marketing like this works similarly to UGC in that people are more likely to enter if they’re referred by someone they’re already familiar with. 

rafflepress refer a friend entry action

RafflePress’s Viral Refer-a-Friend entry action was explicitly created for this purpose. When users click to enter, they have the opportunity to share the contest in the following ways:

  • On Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • …and via Email

When you encourage contest participation using word-of-mouth marketing, you effectively increase brand exposure, helping you attract your ideal customers. And with a larger targeted audience, you have a higher chance of increasing sales.

10. Save Time and Money

Finally, using RafflePress to run a giveaway for your business doesn’t require any technical effort.

Since the giveaway builder uses a visual drag and drop interface, anyone can use it to build stunning contests. What’s more, you won’t have to hire a developer to get your contest looking great as there’s no coding required!

This makes the entire contest creation process super-fast, so you can focus more on improving your business in other areas.

Giveaway landing page live

There you have it!

We hope this article helped you answer the question, “Do giveaways increase sales?” so you can use them to grow your business.

When you build your giveaway with RafflePress, you instantly access the powerful actions you need to quickly grow your social followers, improve your website traffic, expand your email list, and, ultimately, experience huge business growth.

Click here to get started with RafflePress.

And don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.

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